An attempt for a road map

eg, which sources could be helpful in the following intersections of theories and praxis

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“Entrepreneurial ideology“ vs “company cultures”

How does “entrepreneurial ideology“ differ from “company cultures”? Seemingly, the latter presupposes that there is a certain adherence of the worker to a bigger whole, while the former aims to separate workers into standalone disempowered individuals. At the same time, both result in the same view of the workflows, where the all the initiative, including the ones of freedom, flexibility, ergonomics and ultimately, rights, come top down from the manager. This means that while there is a view of a choice, in fact we are looking at an antagonistic relation between the individualised entrepreneur, who disregards exploitation for the benefit of not being attached to any particular company, and remote employee, who are ripped off by any administrative decision by way of company culture that tells them what their relationship with labour should be.

Images courtesy: Instagram

Konrad Lorenz: Animals do not have a language in the true sense of the word. In the higher vertebrates, as also in insects, particularly in the socially living species of both great groups, every individual has a certain number of innate movements and sounds for expressing feelings. It also has innate ways of reacting to those signals…
King Solomon’s Ring, The Language of Animals

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Frederick Farrar, a friend of Sebald, has killed himself unintentionally with a cigarette lighter that he carried in his pocket - he was found an hour later covered with severe burns head to foot and died the same day.

Objects

Reality as a message

The problem of reality is in how it is traditionally thought about, as something tangible, as a given - something that is there simply because it’s there. With the development of means of communication throughout the history we should not really speak of the ‘real’ without regard to the ‘communicated’ - as H.Lefebvre formulates it in Production of Space, “(social) space is a (social) product” - in which light the production of reality can be looked at in a broader sense from within the social space, as a notion encompassing all the communication elements, such as facts, ideas, messages, narratives or conditions.

1. Reality is a message. As anything you see, hear or otherwise sense is a story (fabrication). In line with the general theory of communication (S.Hall), the ‘real’ has to become a narrative, a ’communicative event’ before it can be encoded for transmission and decoded later by the audience.

2. Further, reality is interactive - not only it is fabricated by producers for receivers, but it can also be manipulated by the end users. Thus, it no longer a static product subject to receiver’s interpretation, but comes with the instruments that allow users shape it prior to final recognition.

3. Reality includes feedback. The feedback loop includes the flow of user data back to the producers, allowing the producers to analyse the user behaviour for future coding of messages and interactions.

4. Reality is augmented towards the capital. When we say ‘augmented reality’, which direction does this augmentation happen? It is done by producers, for the receivers, but it is fundamentally grounded in the capital. Therefore, it is the user who the reality is targeted to, with the purpose of getting the feedbacks, behaviours and other data, but it is the client who the reality is ultimately shaped around.

- > Where does art step in? How does art resist globalisation in the new, hybrid reality?…